Point Lobos State Natural Reserve

Redesign of public facing website and docent intranet

graphic of a bodhi leaf icon
Point Lobos State Natural Reserve

Deliverables

We updated and redesigned the Point Lobos Foundation website with custom features that provide users with extensive information to plan their visit to the Point Lobos State Reserve and find resources to learn about the wildlife, environment, geology and history of the park. Educators can schedule docent led walks on the site and find a tremendous amount of educational content to share with students before a visit. Hikers can view an detailed trail map and find docent led walks to plan their day’s adventure. We made it easy to become a member or donate to the foundation and discover more about the organization. The PLF website serves as platform to promote conservation of the reserve and educate park visitors about the importance of preserving this national treasure.

We also created a custom well-used intranet for the 250+ volunteer docents at Point Lobos as a communication, training and planning tool.

The Client

Point Lobos Foundation’s goal is to educate and inspire visitors to preserve the unique natural and cultural resources of the Point Lobos State Natural Reserve located in Carmel, CA. Forest Design has been working with PLF since 2010.

  • website design and development

  • intranet for volunteer park docents

  • branding and style guide

  • website strategy and research

Website strategy, design and development

Volunteer docent intranet

screenshot of Point Lobos Foundation docent intranet

Branding

Point Lobos Foundation logo

Results

graphic of a bodhi leaf icon

Having worked with the Point Lobos Foundation for the past 13 years has allowed us to develop, refine and grow an important set of communication tools for the organization. The public facing website, pointlobos.org, is well used by visitors and provides the park the platform needed to spread their conservation message and provide information to their ever increasing set of visitors. The docent intranet has greatly deepened the sense of community and connection among volunteers as they share news, photos, scheduling availability and resources within the group.

Other campaigns

Forest Design icon

Contact us to find out how we can build a campaign for your organization