Scotts Valley Water District

New brand and corporate identity, outreach materials and a redesigned website.

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SVWD employees

Deliverables

Working closely to strategize with the Scotts Valley Water District staff we planned, designed and developed a very robust and complete website where customers can find pertinent information, calculate their water bill, learn how to conserve water and find the forms they need. As we were building the website we established a strong new brand for the District, providing a logo, color palette, and print collateral pieces which has guided them in all future marketing needs.

The Client

The Scotts Valley Water District was formed with the purpose of providing water for domestic, commercial, municipal and firefighting purposes. The District staff works closely with the City of Scotts Valley, the County Environmental Health Department and Regional Water Quality Control Board in protecting the local groundwater quality.

  • website design, strategy and development

  • print collateral

  • brand identity

  • campaign strategy and research

Brand identity

Scotts Valley Water District logo
Scotts Valley Water District sign

Website Design

Print Collateral

Scotts Valley Water District outreach

Advertisement

Scotts Valley Water District ad

Results

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We successfully rebranded the Water District with a sleek and modern new look and created a user-friendly, informative district website and print collateral which was met with very positive reaction from the local community. The new website has been widely used by both the community and staff and the brand identity we established has been carried through on all of the District’s collateral.

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