Organic Farming Research Foundation

Campaign to raise awareness, community interaction and donations to support organic farming research

Deliverables

We are so excited to be working with the OFRF team again, as we were brought back into the organic farming world in 2019 to update and modernize the OFRF website and grant database. Previously, we worked as an outsourced marketing team for OFRF. In that time we: updated their brand identity to appeal to a wider audience; developed a dynamic website that provided the latest updates on agricultural policy, research and education for organic farmers and the general public; created an extensive social media platform strategy that included designing and distributing e-news to an ever-growing audience as well as an animated video used for the end of year donor appeal; a myriad of print collateral including an Annual Report, numerous brochures and mailers; large banner design for major events and a 75 page magazine Organic Farming for Health and Prosperity.

The Client

Organic Farming Research Foundation works to foster the improvement and widespread adoption of organic farming systems. OFRF cultivates organic research, education, and federal policies that bring more farmers and acreage into organic production.

print collateral
banners
animated video production
social media strategy
campaign strategy and research
website design, strategy and development

Website Strategy, Design and Development

75 page magazine: Health and Prosperity Report

Organic Farming Research Foundation Organic Farming for Heath and Prosperity 75 page magazine

Annual Report

Animated Fundraising Video

Fundraising brochure

Organic Farming Research Foundation Organic Vision brochure

8′ Banners for Expo West

3 banners for Organic Farming Research Foundation Expo West show

Facebook Impact

screenshot of sample Facebook page for Organic Farming Research Foundation

Spreading the Word – Health and Prosperity Report Featured on a Times Square Billboard

OFRF Health and Prosperity Report on a Times Square billboard

Results

Our time working with OFRF saw a great number of successes. The new brand appealed to a much wider audience and was met with very favorable feedback. We helped the organization greatly increase (385%) engagement on social media and dramatically improved their e-news campaign. We provided a variety of conference and trade show materials as they attended events and all of the collateral needed for their donor appeals. As the graphics and technology team of choice, we created all of the print and on-line marketing materials OFRF required on a day to day basis.